Anyone can master the fundamentals of game design — no technological expertise is necessary. The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality videogames.   "Easily the most comprehensive, practical book I’ve ever seen on game design." - Will Wright, designer of The Sims,   SimCity, and Spore   "Inspiring and practical for both veterans and beginners." - Bob Bates, game designer, co-founder   Legend Entertainment   "It is fertilizer for the subconscious..." - Kyle Gabler, game designer (founder of 2D Boy,   makers of World of Goo)