Anyone can master the fundamentals of game design — no technological expertise is necessary. The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic
games also are the keys to making top-quality videogames.
"Easily the most comprehensive, practical
book I’ve ever seen on game design."
- Will Wright, designer of The Sims,
  SimCity, and Spore
"Inspiring and practical for both veterans
and beginners."
- Bob Bates, game designer, co-founder
  Legend Entertainment
"It is fertilizer for the subconscious..."
- Kyle Gabler, game designer (founder of 2D Boy,
  makers of World of Goo)